Kelly Ruoff
Chief Communications Officer · Root, Inc.
Transformation has been core to Root since its founding in 2015. Kelly plays a central role in shaping the Columbus-based insurtech's story as they continue to unbreak an archaic industry and live to tell about it. A dynamic change maker, her background spans the New York magazine circuit — learning from Martha Stewart herself as she bought back her empire — and more than a decade leading creative at Ologie, all leading up to Root. Her infectious energy and passion for innovation have directly contributed to brands that truly cut through.
Kelly shared the story of Root as they navigated the full range of transformation — from humble beginnings, to Ohio's largest IPO, to facing challenging inflationary environments and negative headlines, to ultimately building a comeback. She discussed tough decisions, staying true to a mission, and how taking your own role out of the company can sometimes be the best decision for all.